Sean Frank
CEO, Ridge
MAY 24–25, 2027 · PIER SIXTY, NEW YORK CITY
Our legendary
ecommerce event.
Now free
for select brands.
For the first time in our eight-year history.
Built by sellers. Expanded for the way you grow today. Two days of marketplace strategies, DTC growth, practical AI and the people who make the trip worthwhile.
500 COMPLIMENTARY BRAND PASSES. AFTER THAT, ADMISSION IS PAID.
For consumer brands with $5M+ in annual revenue. First 500 approved passes, subject to availability. Don’t qualify? Explore paid passes →
AMAZON & MARKETPLACES×DTC×AI
01 / THE PEOPLE MAKE THE PLACE
Good people.
Big ideas.
New York.
Big ideas.
New York.
PIER SIXTY
ON THE HUDSON
The right people
change everything.
change everything.
IN GOOD COMPANY Executives from these brands have attended Innovate.
Cookware · Costco to DTC
$100M+ brand
Nine-figure drinkware
Nine-figure supplements
Acquired · $600M+ exit
71,000+ retail doors
DTC apparel
Clean beauty
Bootstrapped apparel
20M+ YouTube subscribers
Global marketplace
Founder-led apparel
Beauty & hair
$1B+ housewaresCookware · Costco to DTC$100M+ brandNine-figure drinkwareNine-figure supplementsAcquired · $600M+ exit71,000+ retail doorsDTC apparelClean beautyBootstrapped apparel20M+ YouTube subscribersGlobal marketplaceFounder-led apparelBeauty & hair$1B+ housewaresHold to pause. Swipe to browse.
THE EVENT YOU KNOW. A NEW WAY TO ATTEND.
Why free?
A better event
starts with you.
More vetted founders sharing experience. More operators comparing what works. More reasons to be in the room.
For the first time, we’re opening 500 complimentary Brand Passes to founders and employees of consumer brands with $5M or more in annual revenue. Every application is reviewed. Don’t qualify? Paid passes are available too.
500COMPLIMENTARY BRAND PASSES
For a limited time, based on availability.
For a limited time, based on availability.
First 500 approved passes. After that, brand admission is paid.
01 / WHO YOU’LL MEET
Builders,
not badges.
Founders. CEOs. Growth leaders. Marketplace operators. People with real businesses, real questions and something to share.
We review applications individually and limit service provider access. Because a better conference starts with more operators in the room.
A FEW OF OUR PAST SPEAKERS2027 lineup to be announced
Mike Beckham
Co-founder & CEO, Simple Modern
Steven Borrelli
CEO, CUTS Clothing
Ben Yahalom
CEO, True Classic
Jason Panzer
President, HexClad Cookware
Sean Frank
CEO, Ridge
Mike Beckham
Co-founder & CEO, Simple Modern
Steven Borrelli
CEO, CUTS Clothing
Ben Yahalom
CEO, True Classic
Jason Panzer
President, HexClad Cookware
Sean Frank
CEO, Ridge
Mike Beckham
Co-founder & CEO, Simple Modern
Steven Borrelli
CEO, CUTS Clothing
Ben Yahalom
CEO, True Classic
Jason Panzer
President, HexClad Cookware
Dan Schaefer
Co-founder & CEO, Native Pet
David Ghiyam
MaryRuth’s
Hasan Hasmani
CEO & Founder, Underdog Games
Aaron Cordovez
Co-founder, Zulay Kitchen
Jabran Niaz
Founder, Utopia Deals
Dan Schaefer
Co-founder & CEO, Native Pet
David Ghiyam
MaryRuth’s
Hasan Hasmani
CEO & Founder, Underdog Games
Aaron Cordovez
Co-founder, Zulay Kitchen
Jabran Niaz
Founder, Utopia Deals
Dan Schaefer
Co-founder & CEO, Native Pet
David Ghiyam
MaryRuth’s
Hasan Hasmani
CEO & Founder, Underdog Games
Aaron Cordovez
Co-founder, Zulay Kitchen
Jabran Niaz
Founder, Utopia Deals
Hold to pause. Swipe to browse.
FOUNDED AND RUN BY ECOMMERCE SELLERS
We built the event
we wanted to attend.
Innovate was founded, and is still run, by three ecommerce sellers. Eight years in, the idea is the same: bring together people doing the work, sharing what they know and helping each other move forward.
Amazon is where we started.
The next chapter is bigger.
02 / THE PROGRAM
Commerce doesn’t
live on one channel.
Built on Amazon. Expanding with you.
The marketplace expertise you came for, now alongside dedicated DTC and AI tracks. More ways to grow, in one event.
01 / DTC↗
Own the
customer.
What’s working in acquisition, creative and retention, so you can build a brand people come back to.
02 / AI FOR BRANDS↗
AI you can
use Monday.
How operators are putting AI to work in their businesses today. Bring the questions your team is trying to solve.
03 / MARKETPLACES↗
Amazon matters.
There’s more.
Strategies across Amazon, Walmart and TikTok Shop, and the next opportunities for your brand.
LESS THEORY. MORE SUBSTANCE.
Big builds
The stories and lessons behind extraordinary brands.
Real playbooks
Specific strategies to bring back to your business.
How they think
The decisions and systems behind the results.
03 / CURATED INTRODUCTIONS
Stop “networking.”
Meet people.
Spend less time finding the right conversation. Spend more time having it.
Tell us what you’re working on and who you want to meet. Our opt-in introductions program helps connect you with relevant operators and partners before you arrive.
Shared challenges. Complementary expertise. A reason to sit down together.
Introductions depend on participation and fit.
Meet a peer. Compare notes.
Leave with a new perspective.
04 / FIND YOUR PASS
A better room.
A new way in.
Choose how you experience Innovate. Apply for one of the first 500 complimentary Brand Passes, or make the most of New York with Brand VIP.
FOR CONSUMER BRANDS
Brand Pass
Complimentary
For founders and employees of consumer brands with $5M+ in annual revenue. For a limited time, based on availability.
- Both days, all three tracks
- Curated introductions
- Eligibility to apply for a brand activation
First 500 approved passes only. Brand admission is paid after that.
THE FULL INNOVATE EXPERIENCE
Brand VIP
Make the trip
count for more.
Build with fellow operators by day. Continue the conversation over private dinners and after-hours experiences by night.
- Everything in Brand Pass
- Hands-on workshops
- Private AI mastermind
- Sky loft dinner
- Planned private evening experiences
Paid upgrade. Get notified when pricing and booking open.
PAID ADMISSION AND PARTNER LEVELS
Not eligible for a free pass?
There’s a place for you, too.
Paid admission is the path for brands under $5M, for qualifying brands once the 500 complimentary passes are allocated, and for service providers and partners. Pricing and booking open soon. Leave your details and you hear first.
CONSUMER BRANDS
Paid Brand Pass
Pricing to be announced
For brands under $5M in annual revenue, and for qualifying brands after the first 500 complimentary passes are allocated.
- Both days, all three tracks
- Curated introductions
- Eligibility to apply for a brand activation
Same room. Same program.
SERVICE PROVIDERS
Service Provider Pass
Pricing to be announced
For agencies, software, logistics, finance and other companies that sell to brands. Access is limited and capped by category so the room stays operator-heavy.
- Both days, all three tracks
- Limited passes per category
- Every application reviewed
Want more than a pass? See partner options.
Brand VIP can be added to a free or paid Brand Pass. See the VIP experience ↗
A LOOK BACK AT INNOVATE AFTER HOURS05 / THE VIP EXPERIENCE
Two days in New York.
Make them VIP.
The workshops. The mastermind. The dinner above the skyline. The conversations that keep going after the sessions end.
01
Build something you can take home.
VIP-only workshops and a private AI mastermind. Bring your business into the session. Leave with practical work completed.
02
A sky loft. A private dinner. Your kind of people.
Step above the city for an evening built around good food and unhurried conversations with fellow founders and operators.
03
Close the show together.
A planned private Miznon takeover to round out two days of ideas, introductions and New York.
Planned VIP experiences. Final details and pricing to be confirmed. Workshops are included with VIP only.
HANDS-ON WORKSHOPS · INCLUDED WITH BRAND VIP
Don’t just take notes.
Leave with
something built.
Work on your actual business, with your laptop open and the right people beside you.
Planned workshop outcomes include an AI content system or a GEO audit and action plan for your brand. Practical sessions designed to turn ideas into work you can use.
Illustrative outcomes. Final workshop lineup to be announced.
06 / BRAND ACTIVATIONS
The brands
are the exhibit.
Put your product in their hands.
A limited number of complimentary activation spaces for emerging consumer brands. Sampling, discovery and conversations that start with something real.
For approved brand attendees. Separate selection and limited space.
TASTE. TOUCH. TRY. TALK.FOR PARTNERS
Meet the people
you’re built to help.
Put your expertise in a room of consumer brand decision-makers.
From hosted introductions to workshops and shared experiences, explore a partnership built around the brands you serve.
Packages: Platinum, Gold, VIP Sponsor and Silver, plus a la carte activations, booths and add-ons. Full details in the kit.
Who qualifies for a complimentary Brand Pass?
Founders and employees of consumer brands generating $5 million or more in annual revenue. The company’s primary business must be selling its own consumer products. Applications are reviewed individually. The first 500 approved Brand Passes are complimentary for a limited time, based on availability. Brands below $5M in annual revenue and attendees who do not qualify can attend with a paid pass. Brand admission is also paid once the complimentary allocation is filled.
Why is brand admission complimentary?
The new model is designed to put more consumer brand operators in the room. The first 500 approved Brand Passes are complimentary. After that, brand admission is paid. Service provider participation remains limited and paid throughout.
What’s included, and what’s VIP?
Brand Pass includes both days, all three tracks and curated introductions. Hands-on workshops, the private mastermind and premium evening experiences are part of Brand VIP. Final VIP inclusions and pricing will be confirmed.
What if I don’t qualify for a complimentary pass?
You can still attend with a paid pass. This includes brands below $5M in annual revenue, service providers and other attendees who don’t meet the complimentary criteria. Paid passes also apply once the first 500 complimentary Brand Passes are allocated. Explore paid admission ↗
Can more than one person from my brand apply?
Yes. Each person applies individually. Teams from qualified consumer brands are welcome, subject to review and allocation.
What happens after I apply?
The Innovate team reviews each application and replies either way. Approved applicants receive their admission details and next steps.
Where and when is Innovate?
May 24–25, 2027, at Pier Sixty, Chelsea Piers, on the Hudson River in New York City.
MAY 24–25, 2027 · PIER SIXTY, NYC
The right people
change everything.
For consumer brands with $5M+ in annual revenue. First 500 approved passes complimentary; paid admission otherwise.