Win beyond Amazon.
Learn from the sellers scaling across Amazon, Walmart, TikTok Shop and international markets, and find your next growth channel.
May 24–25, 2027 · Pier Sixty, NYC
The people.
The playbooks.
Your next move.
Now in our 8th year. Two days of marketplace strategies, DTC growth and practical AI—with the founders and operators doing the work.
Complimentary Brand Passes—for the first time.
2
Days of practical sessions
and useful conversations
3
Tracks across marketplaces,
DTC and practical AI
8th
Year bringing ecommerce
founders and operators together
Previously attending brands
Three tracks. Two days.
Commerce doesn’t live
on one channel.
The marketplace expertise Innovate is known for, now alongside dedicated DTC and AI tracks. Move between all three, both days.
Own your customer.
The acquisition, creative, creator and retention playbooks that turn first orders into loyal fans.
AI you can use Monday.
See how brands already use AI across content, customer support, forecasting and fulfillment, and what to roll out first.
2027 speakers
Big builds.
The people behind them.
Founders and operators bringing real experience from inside the business. More speakers and session details to be announced.
Inside the program
Six questions
the room will answer.
How brands actually operate: the decisions, the systems, the numbers. Explore what’s working and what you can take back to your business.
AI across the stack
How are nine-figure brands using AI in Shopify, Amazon listings, customer support, forecasting and fulfillment? What’s live, what’s hype, and what should you deploy first?
Retail vs. DTC
What goes to Costco, Walmart and Target—and what stays on your site? Get into pricing, margin, channel conflict and the operations behind both.
Amazon and the marketplaces
What’s working in ranking, advertising and Amazon Marketing Cloud? Explore Walmart, TikTok Shop and international growth, including the tactics that have stopped delivering.
Creators and affiliates
How do you run creator and affiliate programs at scale? Compare sourcing, pay structures, whitelisting and how to measure what actually sells.
Scaling the operation
What needs to change as a brand grows from $5M to $100M? Fulfillment, third-party logistics, inventory, cash flow and offshore teams: the systems behind growth.
What’s new for 2027
Where are the biggest brands placing their next bets? AI discovery and GEO, agentic shopping, retail media and new marketplaces—and where they’re holding back.
How we’ll explore it
Big builds
The stories and lessons behind extraordinary brands.
Real playbooks
Specific strategies to bring back to your business.
How they think
The decisions and systems behind the results.
Eight years in. Still built by sellers.
The right conversation
can change your thinking.
Founders, CEOs, growth leaders and marketplace operators. People making the same kinds of decisions you are.
We review applications and limit service provider access. Our opt-in introductions program helps connect you with relevant operators and partners before you arrive.
01
Tell us what you’re working on.
02
Share who you’d like to meet.
03
Start with a reason to talk.
Introductions depend on participation and fit.
Previously on the Innovate stage
Eight years of
voices worth hearing.
Founders and operators who have shared their experience on the Innovate stage.
Speakers from previous editionsFour rows of past speakers · Slides automatically. Pause or browse anytime.
34 past speakers
Sean Frank
CEO, Ridge
Mike Beckham
Co-founder & CEO, Simple Modern
Steven Borrelli
CEO, CUTS Clothing
Ben Yahalom
CEO, True Classic
Jason Panzer
President, HexClad Cookware
Dan Schaefer
Co-founder & CEO, Native Pet
David Ghiyam
MaryRuth’s
Hasan Hasmani
CEO & Founder, Underdog Games
Aaron Cordovez
Co-founder, Zulay Kitchen
Ezra Firestone
Founder & CEO, Smart Marketer
Evan Dash
CEO, StoreBound
Hudson Leogrande
CEO & Founder, Comfrt Clothing
Isaac Medeiros
CEO, Kanpai Foodz & Mini Katana
Jay Hunter
Marketplace Director, MaryRuth's
Jabran Niaz
Founder, Utopia Deals
Joseph Nourollah
CEO, ArtNaturals & Thinbi
Osher Netkin
COO, ArtNaturals & Thinbi
Jason Kutasi
DTC marketer & angel investor
Carly London
CEO, Sometimes Curly
Darlene Thomas
VP of Growth, Tubescience
Brett Curry
CEO, OMG Commerce
Neha Bhuchar
CEO, atom11
George Chang
GM, Head of US Marketplace, SHEIN
Kamaljit Singh
CEO & Founder, AMZ One Step
Josh Hadley
Founder, Ecomm Breakthrough
Andrew Maffettone
Founder & CEO, BlueTuskr
Jared Orkin
Co-founder, Innovate
Dimitri Vorona
Managing Partner, Innovate
Brandon Fuhrmann
Co-founder, Innovate
Ali Babul
Chief Revenue Officer, Trellis
Martin Zerrudo
Director, Enterprise Brand Development, Quartile
Mamoun Benkirane
CEO and Co-Founder, MarketLeap
Meher Patel
Founder, Hector
Paul Rafelson
Managing Attorney, Rafelson Law PLLC
Make the two days yours
Your place
in the room.
Two days, three tracks and the people moving commerce forward. Choose the pass that fits you.
Brand Pass
For founders and employees building consumer brands.
- Day 1 and Day 2 of Innovate
- All three tracks: marketplaces, DTC and AI
- Opt-in curated introductions
- Eligibility to apply for a brand activation*
Free for a limited time. The first 100 approved passes are complimentary for qualifying consumer brands.
Apply for a Brand Pass
$997Free
Limited-time offer
Apply first. Approved applicants receive Eventbrite registration details. Each attendee applies individually. Subject to review and availability. Regular Brand Pass price: $997.
*Brand activations have limited space and require separate selection.
Brand VIP Pass
Your two-day Brand Pass, plus the VIP experience.
- Day 1 and Day 2 of Innovate
- All three tracks: Marketplaces, DTC and AI for Brands
- Curated introductions
- VIP MastermindIncludes:
- UGC Workshop + Coaching
- 1:1 AI Training
- Amazon + Shopify PDP/Listing Teardowns
- VIP evening experiences
Get full conference access alongside the VIP Mastermind, curated introductions and VIP evening experiences.
Purchase Brand VIP Pass
$1,997per person
Brand Pass and Eventbrite fees included. Session and evening experience details will be announced.
Service Provider
For agencies, software and service companies working with brands.
- Both days of the conference
- Day 1 Happy Hour
- All three tracks: marketplaces, DTC and AI
- Curated introductions
- VIP evening experiences
- Access limited by category
Join the conversations shaping commerce and meet the founders and operators you serve.
Purchase a Provider Pass
$2,500per person
Total price includes Eventbrite fees. Admission is subject to review and category availability.
Looking for more visibility?
Sponsor InnovateWhy are Brand Passes complimentary this year?
In our 8th year, we’re offering complimentary Brand Passes for the first time. The aim is to bring more consumer brand founders and operators into the room. Complimentary passes are available for a limited time and limited to the first 100 approved applicants from qualifying brands. The regular $997 Brand Pass price applies when the offer ends or the allocation is filled.
Who qualifies for a complimentary pass?
Founders and employees of consumer brands. The company’s primary business must be selling its own consumer products. Each person applies individually. The first 100 approved passes are complimentary during this limited-time offer, subject to availability.
What’s included in the VIP Mastermind?
The VIP Mastermind includes UGC Workshop + Coaching, 1:1 AI Training, and Amazon + Shopify PDP/Listing Teardowns. It is included with the $1,997 Brand VIP Pass, along with Day 1 and Day 2 of Innovate, all three conference tracks, curated introductions and VIP evening experiences. Your Brand Pass and Eventbrite fees are included. The VIP Mastermind and VIP evening experiences are not included in the core Brand Pass. Session and evening experience details will be announced.
When will the schedule and speakers be announced?
The 2027 speaker lineup is being announced here. More speakers and the detailed session agenda are still to come. The show runs May 24–25, 2027, at Pier Sixty, Chelsea Piers, New York City.
Can service providers attend?
The Service Provider Pass is $2,500 per person, including Eventbrite fees. Admission is reviewed individually and limited by category. Purchase your pass above through Eventbrite. For partnership opportunities, explore sponsorship or contact the Innovate team.
May 24–25 · Pier Sixty · New York City